5 Best Moisturizing Dog Shampoos for Soft, Healthy Fur

Ever notice your pup's coat looking a little dry, maybe lacking that healthy shine? Dry skin in dogs is surprisingly common, leading to itching and discomfort. That's where our carefully selected moisturizing dog shampoos come in. These aren't your average dog washes; we're talking deep hydration, gentle cleansing, and a luxurious lather that leaves your furry friend feeling—and smelling—fantastic. From sensitive skin formulas to those packed with nourishing oils and conditioners, we've found the perfect moisturizing dog shampoo for every breed and coat type. Say goodbye to dry, itchy skin and hello to a happy, healthy pup!

This list helps consumers make informed decisions when selecting a product. The provided evaluation criteria ensure that only high-quality items, meeting specific standards of excellence, are included. This process guarantees a curated selection, saving shoppers time and effort in their search for the perfect item.

1. Wahl Pet Oatmeal Shampoo: Coconut Lime, Itch Relief (24 oz)

Soft coat, itch relief, great scent—dogs love it!

Wahl Pet Oatmeal Shampoo: Coconut Lime, Itch Relief (24 oz)
    Highly rated
  • Smell
  • Softness
  • Works well
  • Itch control
  • Shampoo quality
  • Rinseability
  • Shine
  • Value for money

Give your furry friend the spa treatment they deserve with Wahl USA's Dry Skin & Itch Relief Pet Shampoo (Model 820004A), a 24-oz bottle of soothing relief. This oatmeal formula, featuring a refreshing coconut lime verbena scent, is a 4-in-1 solution: it cleanses, conditions, moisturizes, and provides itch relief. Perfect for dogs of all breeds and coat lengths, this pH-balanced, allergy-friendly shampoo is free of alcohol, parabens, and PEG-80. Developed by Wahl, a trusted name in pet grooming for over 50 years, this high-concentrate shampoo requires less product for a rich lather, making it both effective and economical. Soothe dry, itchy skin and leave your dog with a clean, soft, and fragrant coat.

Wahl USA Dry Skin & Itch Relief Pet Shampoo is a game-changer for dogs with dry, itchy skin. Users consistently praise its effectiveness in soothing irritated skin and leaving coats noticeably softer and shinier. The gentle, yet effective, oatmeal formula (with a pleasant, mild coconut lime verbena scent) provides deep moisture without harsh chemicals, making it ideal for sensitive skin. Many owners report a significant reduction in itching after just one wash. The rich lather ensures efficient cleaning, even on thick coats, while the large 64 oz bottle provides excellent value and long-lasting use, often lasting two to three months. Veterinarians have even approved its use! Whether you have a small Bichon Frise or a large German Shepherd, this shampoo from Wahl consistently delivers superior results, leaving your furry friend smelling fresh and feeling comfortable. The superior lather and long-lasting fragrance are additional benefits frequently mentioned by satisfied customers.

  • Brand: Wahl
  • Color: Tan
  • Country: USA
  • Item Form: Liquid
  • Manufacturer: Wahl Clipper Corp.
  • Size: 24 Ounce
  • Style: Shampoo
  • Weight: 1.7 Pounds
  • Rate: 4.6 / 36472
Outstanding features:
  • Moisturizes dry skin and relieves itching
  • Cleans and conditions coats of all lengths
  • Pleasant coconut lime verbena scent
Context of use:
  • Dogs with dry skin and itchy skin
  • Dogs with sensitive skin
  • Dogs prone to skin allergies

2. Natural Oatmeal Dog Shampoo for Sensitive & Itchy Skin (12 oz)

Soothes itchy skin, leaves coats soft, smells divine!

Natural Oatmeal Dog Shampoo for Sensitive & Itchy Skin (12 oz)
    Highly rated
  • Skin irritation
  • Smell
  • Effectiveness
  • Shampoo quality
  • Cleanliness
  • Softness
  • Lather
  • Shine

Give your dog the gift of healthy, happy skin with Natural Dog Company's Oatmeal Shampoo (12 oz). This soothing, anti-itch shampoo, perfect for all breeds, sizes, and ages, features colloidal oatmeal, aloe vera, and Manuka honey to gently cleanse and hydrate sensitive skin. Say goodbye to dry, itchy skin, dandruff, and irritated wrinkles with this natural formula. The shampoo's powerful ingredients, including coconut oil and chamomile, promote a shiny coat and overall well-being. Made in the USA with sustainable practices and certified for quality, this effective and easy-to-use shampoo provides long-lasting freshness and relief. Complete your dog's grooming routine with complementary Natural Dog Company ear wipes and snout balm for total care.

The Natural Dog Company Calming Lavender Shampoo for Dogs is a game-changer for dogs with sensitive skin and allergies. Owners consistently praise its gentle, hypoallergenic formula, which effectively soothes itching and irritation, leaving coats soft and shiny. Many reviewers noted a significant reduction in scratching and skin redness, even in dogs with chronic skin conditions. The light, natural lavender scent is a plus, not overpowering and even calming for some dogs. The shampoo lathers well, requiring only a small amount for a thorough clean, making it a cost-effective solution. While some users found the thickness slightly unusual and needed more product for larger dogs, the overwhelmingly positive feedback points to its exceptional effectiveness in relieving itchy, dry skin and improving overall coat health. One reviewer even successfully used it on their dog's bedding to enhance the calming effects of the lavender scent. Although one user experienced a shipping issue (a broken seal resulting in leakage), this did not detract from the product's quality. Overall, the Natural Dog Company Calming Lavender Shampoo is highly recommended for pet owners seeking a natural and effective solution for their dog's skin concerns.

  • Brand: Natural Dog Company
  • Color: Sensitive Skin Shampoo
  • Country: USA
  • Item Form: liquid
  • Manufacturer: QueenVictory
  • Weight: 14 ounces
  • Rate: 4.5 / 5736
Outstanding features:
  • Soothes itchy, sensitive skin
  • Contains natural, healing ingredients (oatmeal, aloe vera)
  • Provides long-lasting freshness and skin protection
Context of use:
  • Treating dog allergies
  • Soothing dry, itchy skin
  • Managing dog dandruff

3. BioSilk Silk Therapy Dog Shampoo: Moisturizing relief for dry, itchy skin.

Biosilk: Shiny coats, delightful scent, gentle clean.

BioSilk Silk Therapy Dog Shampoo: Moisturizing relief for dry, itchy skin.
    Highly rated
  • Smell
  • Softness
  • Shampoo quality
  • Shine
  • Skin moisture
  • Works well
  • Rinseability
  • Hair type

Give your canine companion the gift of healthy, radiant fur with BioSilk for Dogs Silk Therapy Moisturizing Shampoo. This pH-balanced, sulfate and paraben-free formula, made in the USA by Farouk Systems (the makers of CHI), utilizes the same proprietary silk proteins found in their renowned human hair care line. Infused with moisturizing ingredients and a pleasant jasmine scent, this shampoo gently cleanses, softens, and conditions all coat types, even sensitive skin. Safe for use with topical flea and tick treatments and suitable for puppies 8 weeks and older, BioSilk for Dogs ensures a silky, shiny, and healthy coat for your beloved pet. Experience the difference of this high-quality, veterinarian-recommended dog shampoo.

Biosilk dog shampoo consistently receives rave reviews for its ability to leave dogs' coats shiny, soft, and smelling fantastic. Many users praise the gentle, moisturizing formula, perfect even for dogs with sensitive skin or skin conditions. The rich lather cleans effectively and rinses easily, making bath time a breeze. Several owners of Pomeranians, Yorkies, Shih Tzus, Golden Doodles, and Cavapoos specifically highlighted the pleasant, long-lasting fragrance, noting its absence of harsh chemicals—a significant plus for those with sensitivities. While some users mentioned the price point, the overall consensus is that a little Biosilk goes a long way, making it a worthwhile investment. The shampoo's effectiveness is further enhanced when used in conjunction with the Biosilk detangling spray and conditioner (also mentioned in positive reviews), creating a complete grooming solution for a truly luxurious coat. The positive impact on reducing itching and shedding is also frequently noted, showcasing the product's effectiveness in improving overall canine skin and coat health.

  • Brand: BioSilk
  • Color: 1 pack
  • Country: USA
  • Item Form: Liquid
  • Manufacturer: Fetch for Pets
  • Size: 12 Fl Oz (Pack of 1)
  • Style: Moisturizing Shampoo
  • Weight: 12 ounces
  • Rate: 4.7 / 1712
Outstanding features:
  • Moisturizes dry, itchy, and sensitive skin
  • Paraben and sulfate-free formula
  • pH balanced for dogs; safe for use with topical flea and tick treatments
Context of use:
  • Dogs with dry, itchy skin
  • Dogs with sensitive skin
  • Puppies (8 weeks and older)

4. Honest Paws Allergy Relief Dog Wash (16 oz)

Soft, silky coats, allergy relief, and a delightful scent!

Honest Paws Allergy Relief Dog Wash (16 oz)
    Highly rated
  • Scent
  • Works great
  • Softness
  • Skin irritation
  • Rinseability
  • Shampoo quality
  • Shine
    Some controversy about
  • Lather

Give your furry friend the gift of healthy, happy skin with Honest Paws Dog Shampoo and Conditioner. This premium, 16 fl oz dog wash is a 5-in-1 solution, gently cleansing, deodorizing, conditioning, detangling, and moisturizing in one easy step. Formulated with 98.25% natural ingredients like soothing oats and aloe, it's perfect for all breeds and ages (puppies over 12 weeks). Unlike harsh shampoos, this sulfate-free, paraben-free, and plant-based formula is safe for even the most sensitive skin, leaving your dog's coat soft, shiny, and irritation-free. Honest Paws guarantees your satisfaction – happy pups guaranteed!

Honest Paws Dog Shampoo and Conditioner is a game-changer for pampering your canine companion. This 5-in-1 formula, packed with plant-powered goodness, delivers a luxurious bathing experience that leaves your dog's coat unbelievably soft and silky. Users rave about its moisturizing properties, especially beneficial for dogs with sensitive skin, allergies, or dryness. The sulfate-free formulation ensures a gentle, non-irritating clean, while the delightful scent – described as reminiscent of oatmeal cookies – adds an element of aromatherapy. Many owners report a significant improvement in their dogs' skin condition, with less scratching and irritation after just a few washes. The easy-to-rinse formula leaves no residue, and the conditioning benefits leave coats noticeably softer and more manageable. While some users noted the bottle size could be larger, the overwhelmingly positive feedback on the product's effectiveness and the pleasant post-bath experience makes Honest Paws a top choice for dog grooming. Treat your furry friend to the spa-like experience of Honest Paws, and say hello to happy, healthy, and beautifully soft fur!

  • Brand: Honest Paws
  • Color: Clear
  • Country: USA
  • Item Form: Liquid
  • Manufacturer: Honest Paws
  • Weight: 1.11 pounds
  • Rate: 4.4 / 8061
Outstanding features:
  • All-natural, plant-based formula with 98.25% natural ingredients.
  • 5-in-1 functionality: cleanses, deodorizes, conditions, detangles, and moisturizes.
  • Suitable for all breeds and ages (puppies over 12 weeks).
Context of use:
  • Dogs with allergies and sensitive skin
  • Dogs with dry, itchy skin
  • Dogs with matted or tangled fur

5. Oatmeal Dog Shampoo & Conditioner: 5-in-1 Organic, Sulfate & Soap-Free Moisturizer

Soft, shiny coats, less itching, and a pleasant scent!

Oatmeal Dog Shampoo & Conditioner: 5-in-1 Organic, Sulfate & Soap-Free Moisturizer
    Highly rated
  • Smell
  • Itch control
  • Softness
  • Works great
  • Value for money
  • Rinseability
  • Shine
  • Lathers well

Pro Pet Works' Oatmeal Dog Shampoo & Conditioner (17oz) is a 5-in-1 plant-based solution for a healthier, happier pet. This USA-made, sulfate-free, and tearless formula, enriched with Aloe Vera Gel and Almond Oil, provides 20 essential amino acids. It gently cleanses, conditions, deodorizes, detangles, and moisturizes, soothing dry, itchy skin and alleviating allergy symptoms. Oatmeal's soothing properties target dandruff and hot spots, while the blend's deshedding action promotes a lustrous coat. Suitable for dogs, cats, and small animals (8 weeks+), this hypoallergenic shampoo is free from parabens, sulfates, and dyes, making it perfect for sensitive skin. Enjoy the Guava and Papaya scent and the ease of a complete grooming solution in one wash.

This pet shampoo is a game-changer! Users rave about its ability to leave their dogs and cats with incredibly soft, shiny coats. Many noted a significant reduction in itching and flakiness, with several reporting improvements in skin conditions like dandruff and irritated, reddened skin. The rich lather is praised for its effectiveness, requiring only a small amount for a thorough clean. Even professional groomers are impressed, highlighting the shampoo's ability to remove undercoat and leave coats glossy. While some mentioned a slight greasiness or a fruity scent that might not appeal to everyone (though the scent fades quickly), the overwhelmingly positive feedback focuses on the exceptional results: healthier, happier pets with noticeably improved coat and skin condition. The shampoo's effectiveness on various breeds, including pink-skinned dogs, Cavaliers, Cocker Spaniels, Boston Terriers, and even cats, speaks to its versatility. Despite a slightly higher price point, users consistently agree it's worth the investment for the noticeable improvement in their pets' well-being.

  • Brand: Pro Pet Works
  • Color: White
  • Country: USA
  • Item Form: Gel
  • Manufacturer: Pro Pet Works
  • Size: FORMULATED FOR DOGS, CATS, FERRETS & RABBITS
  • Weight: 17 Ounces
  • Rate: 4.5 / 15754
Outstanding features:
  • 5-in-1 functionality: Cleans, conditions, deodorizes, detangles, and moisturizes.
  • Soothes sensitive skin: Formulated with oatmeal, aloe vera, and almond oil to relieve itching and dryness.
  • All-natural and safe: Plant-based, sulfate-free, paraben-free, and cruelty-free.
Context of use:
  • Pets with dry, itchy skin
  • Pets with allergies or dandruff
  • Pets needing a gentle, all-in-one grooming solution